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On-Campus : Delhi-NCR

BA in Event Management

  • 14 LPA highest package offered
  • Exclusive mentorship by Prahlad Kakar
  • Hands-on CSR initiatives and PR campaign design
  • Create and execute in-house event campaigns
  • Immersive exposure across diverse media ecosystems
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    BA in Event Management Program Details

    Batch

    2026

    Duration

    3 Years Degree

    Eligibility Criteria

    10+2/UG

    Course Mode

    5 Days a week

    BA in Event Management Course Overview

    The B.A. in Event Management Course is a future-focused undergraduate program designed for students who aspire to build careers in events, advertising, and experiential marketing. The program introduces learners to the fundamentals of event planning, budgeting, logistics, vendor coordination, and brand communication. From the outset, students learn to conceptualize events and understand audience engagement across the corporate, entertainment, wedding, cultural, and social sectors.
     
    As the program progresses, students gain in-depth exposure to advertising, public relations, and event execution through structured in-house training, outdoor industry exposure, and real-life case studies. Upon completion of the B.A. in Event Management program, students are equipped to manage large-scale events, work with media platforms, or pursue entrepreneurial ventures in the event and media industry.

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    Why Choose AAFT for BA in Event Management Course?

    Step into a dynamic learning ecosystem designed for future event leaders and experience creators. Gain hands-on training in planning, budgeting, marketing, and executing events of all scales, from corporate conferences and weddings to concerts and festivals. Learn venue management, vendor coordination, branding, logistics, and on-ground execution while developing strong communication and leadership skills. Every live project and practical module prepares you to become a confident, industry-ready event professional in the fast-paced world of event management.

      Key Highlights

    • Master end-to-end event management using industry-relevant tools
    • Learn planning, budgeting, marketing, logistics, and execution strategies
    • Develop communication, leadership, and client-handling for live events
    • Gain exposure across corporate, weddings, concerts, exhibitions, and productions
    • Understand branding, sponsorships, risk management, and on-ground operations
    • Build industry-ready portfolios through live projects and internships
    • Industry-aligned curriculum designed for real-world event careers

      Additional Features

    • State-of-the-art equipped studios and labs
    • Live concert management and campaign design
    • 30+ industry speaker interactions
    aaft Admissions Open 2026 - Apply Today   

    Who is this BA in Event Management Course for?

    The B.A. in Event Management program is ideal for individuals passionate about planning and delivering impactful experiences. It suits those who enjoy hands-on, fast-paced work and people-centric roles. With a strong focus on practical learning, the program builds skills in event planning, budgeting, marketing, logistics, and execution, preparing students for careers in corporate events, weddings, concerts, exhibitions, and brand activations while developing industry-ready expertise.


    Our Alumni Work at

    Dedicated Career Resource Cell to help find your dream company with our partner recruiters across the globe.

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    BA in Event Management Program Outcomes

    Interdisciplinary Expertise

    Develop a holistic skill set by integrating business, communication, marketing, psychology, and sociology into professional event planning and management.

    Sponsorship and Partnership Development

    Understand how to identify, negotiate, and maintain successful partnerships and sponsorships to enhance the financial and strategic aspects of events.

    Marketing and Promotion Strategies

    Learn advanced techniques for event marketing and promotion, including digital marketing, social media strategies, and data analytics for assessing marketing effectiveness.

    Applied Learning Experience

    Translate theoretical concepts into real-world execution through live projects, enhancing problem-solving, decision-making, and critical thinking abilities.

    Entrepreneurial Readiness

    Gain practical insights into planning, budgeting, and execution to launch independent ventures or contribute effectively to the growing events industry.

    Professional Networking Exposure

    Build meaningful industry connections through events, internships, and interactions with professionals, opening pathways to career and placement opportunities.

    Industry-Ready Portfolio

    Create a strong portfolio of live event projects that demonstrates planning, execution, and management capabilities to employers and future clients.

    aaft Unlock Your Event Management Career   

    Potential Career Opportunities after BA in Event Management Course

  • Event Manager
  • Wedding Planner
  • Conference Coordinator
  • Exhibition Organizer
  • Marketing Coordinator
  • Event Operations Manager
  • Artist & Talent Manager
  • Event Sales Executive
  • Event Photographer
  • Campaign Designer
  • Venue Manager
  • Conference Coordinator
  • Event Technology Specialist
  • Public Relations Specialist
  • Logistics & Production Manager
  • Event Coordinator / Planner
  • Experiential Marketing Manager
  • Hospitality & Guest Experience Manager
  • BA in Event Management Course Curriculum Breakdown

    Semester 1 - Basics of Event Planning & Coordination
    Subject 1: Event Industry; Concepts and Approach
    Covers event industry fundamentals, planning and execution, budgeting, logistics, venues, trends, and challenges, essential for executing events.
    Subject 2: Marketing Management Practices
    Builds core business understanding by teaching how organizations create customer value, satisfaction, and loyalty.
    Subject 3: Financial Literacy in Event Management
    Learn planning and budgeting for resource allocation, risk management, and professional execution to ensure successful events and positive participant experiences.
    Subject 4: Corporate Communication
    Build understanding of interpersonal behavior, strong relationships, and develop leadership skills essential for people-centric careers across industries.
    Subject 5: Organization Management
    Gain the skills to understand workplace behavior, lead teams, and solve problems, essential for roles across in diverse industries.
    Subject 6: Fundamentals of Design Technology
    Builds skills for innovation and problem-solving to create effective solutions and contribute meaningfully across diverse industries.
    Semester 2 - Advertising, Organization and Personality Development
    Subject 1: Event Production & Crew Management
    Covers event production planning, technical coordination, logistics, execution strategies, and operational skills for delivering memorable events.
    Subject 2: Writing Skills for Communication
    Strong writing skills enable clear communication, persuasion, and global collaboration, empowering personal, academic, and professional success.
    Subject 3: Digital Event Planning
    Master digital event planning strategies, virtual platforms, audience engagement tools, accessibility, challenges, and benefits, shaping modern online and hybrid events.
    Subject 4: Venue Concepts and Operations
    Covers venue types, selection, and layout planning, operations, safety, logistics, vendor coordination, and real-world venue management practices for successful event execution.
    Subject 5: Advertising Principles and Practices
    Covers core advertising principles, ethical practices, campaign planning, consumer trust, and brand communication strategies relevant to the event and marketing industry.
    Subject 6: Fundamentals of Photography
    Covers photography fundamentals, including camera operation, composition, lighting, and post-processing, with hands-on projects, fieldwork, and practical experience to build professional skills.
    Subject 7: Term Project
    Semester 3 - Event Campaign and Logistics
    Subject 1: Event Campaigning & Marketing
    Covers audience engagement, brand promotion, social impact initiatives, and the integration of events with marketing for meaningful, results-driven outcomes.
    Subject 2: Event Logistics
    Course covers event logistics, including venue selection, transportation, equipment management, crowd control, risk assessment, and technology use, preparing students for practical, real-world event coordination challenges.
    Subject 3: Marketing Research Methodologies
    Covers digital event planning strategies, virtual platforms, audience engagement tools, accessibility, challenges, benefits, and future trends shaping modern online and hybrid events.
    Subject 4: Branding of Events
    Covers event branding, including creating a unique identity, building credibility, engaging audiences, and developing a consistent, memorable brand for lasting impact and event success.
    Subject 5: Personality Development & Soft Skills
    Covers personality development and communication skills, focusing on interpersonal effectiveness, positive outlook, and verbal and nonverbal communication.
    Subject 6: Fundamentals of Videography
    The course covers videography and post-production, including video editing, audio-visual effects, storytelling, pacing, color grading, compositing, motion graphics, and hands-on experience with industry-standard software.
    CARE Online Program
    Provides resources and training modules to build professional skills, self-awareness, and job-readiness through assessments, group discussions, and case studies.
    Semester 4 - Digital & Social Media Marketing
    Subject 7: PR in Events
    Covers event public relations, focusing on shaping perceptions, generating awareness, media engagement, strategic communication, and enhancing visibility for successful and impactful events.
    Subject 8: Event Consultancy
    Covers event consultancy, providing practical skills, industry knowledge, professional networking, and mentorship opportunities
    Subject 9: Event Management & Laws
    Covers event hospitality and laws, teaching students to navigate legal regulations, integrate hospitality practices, and develop ethical and practical skills for successful event management.
    Subject 10: Consumer Behavior
    Covers consumer behavior, teaching students to understand market dynamics, identify customer needs, spot opportunities, and design products or services that drive business success.
    Subject 11: Crisis Management
    Covers crisis and risk management in events, including risk identification, mitigation strategies, emergency planning, and effective response for corporate, entertainment, and large-scale gatherings.
    Subject 12: Digital & Social Media Marketing
    Covers digital and social media marketing, including brand building, online reputation management, targeted campaigns, and practical skills for teamwork, problem-solving, and career readiness.
    EDGE / Professional Practice
    Introduces real-world industry practices, teamwork, deadlines, and project execution to bridge academic learning with professional workflows
    Summer Internship
    Provides 6–8 weeks of hands-on industry experience, enabling students to apply skills, explore career interests, and build professional exposure.
    Semester 5 - Online & PR Communication
    Subject 1: Visualization and Copywriting
    Develop creative concepts, design engaging experiences, implement strategies, and build versatile skills for impactful event management careers.
    Subject 2: Vendor Management
    Learn the intricacies of contract negotiation, supplier coordination, and cost optimization, which help sustainability and success in event and business operations.
    Subject 3: Sound & Video Production
    Gain technical and creative skills in audio-visual creation, multimedia storytelling, and collaboration, necessary for careers in entertainment and media.
    Subject 4: Events: Entrepreneurship & Innovation
    Covers in events, teaching students to develop creativity, adaptability, business acumen, and market-aligned solutions for future-ready, innovative professionals.
    Subject 5: Event Portfolio Design
    Develops the ability to plan, organize, and execute events while building practical skills, industry knowledge, and networking skills, and building professional readiness.
    Subject 6: Video Editing
    Covers video editing and post-production, including cutting, transitions, audio mixing, compositing, motion graphics, and hands-on use of industry-standard software.
    Semester 6 - Portfolio Development
    • Industry Project Report
    • Research Dissertation
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      Book Free Career Counselling   

    Tools You Will Master in BA in Event Management Program at AAFT

    1. Event Planning, Marketing & Management Tools

    Tools Used: MS Office (Word, Excel, PowerPoint), Google Workspace, SEO Tools, Canva

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    Industry applications:
  • Event Budgeting & Financial Planning—Managing event costs, expense tracking, and financial forecasting using spreadsheets.
  • Proposal Development & Client Presentations—Creating professional proposals, pitch decks, and event concepts.
  • Timeline Planning & Vendor Coordination—Scheduling activities, managing deliverables, and coordinating with vendors.
  • Marketing Strategy Development—Planning promotional campaigns and tracking performance metrics.
  • Social Media Promotions & Audience Engagement—Digital outreach, content planning, and audience interaction strategies.
  • Event Website & Registration Management—Creating event pages and managing attendee registrations.
  • BA in Event Management Course Student Projects

    BA in Event Management
    Rock Music Festival
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    Retro Music festival
    BA in Event Management
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    Diljit Tour Project
    BA in Event Management
    BA in Event Management
    Virat Kohli Project
    BA in Event Management

    Placements Opportunities

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    Ishita Jain
    Primar Partners
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    Rashi Jain
    Primar Partners
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    Tanushree
    Elects Media
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    Srishti Sharma
    Bizgurukul
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    Kaanchi Chawala
    Elects Media
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    Nitanshi Mittal
    Sangarsh Foundation
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    Shagun Singh Jamwal
    The Wedding Mantra
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    Sakshi Tandon
    The Thinking Hat
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    Sarthak Tyagi
    Bizgurukul
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    Shivani Gupta
    Venue Look
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    Sourabh Negi
    Smart Agri Post
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    Kajal Sahani
    Emoha
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    Vaibhav Sharma
    INCL
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    Vanshika Manuja
    Bloom Brain
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    Vanshika Goel
    Weddingz Mantra
    Industry Dean
    Prahlad Kakar
    Prahlad Kakkar is one of India's top Ad filmmakers, with iconic campaigns like Pepsi, Nestle, Britannia biscuits to his name. He is the Founder and Director of Genesis Films Production, one of the leading production houses since 1977. Known for his work on a Pepsi TV commercial with Amitabh Bachchan and Sachin Tendulkar, Prahlad Kakkar has joined AAFT as the Industry Advisor of the School of Advertising, PR & Events. Prahlad has won several awards for technical excellence, Innovation and creativity in advertising over the years in India. His production house, Genesis, won both gold and silver awards, including campaign of the year for the Pepsi commercials at AAAI. Commercials directed by Prahlad have also been nominated for Lions at Cannes. Prahlad Kakkar has earned himself a Lifetime Achievement Award by the IAAFA and made Genesis the top Production House for two consecutive seasons.
    Industry Dean
    Prahlad Kakar
    BA in Event Management

    What this means for you

    • Access to 50+ hours of in-person learning
    • 10 Masterclasses to expand your creative horizon
    • Exclusive internship and placement opportunities
    • Portfolio review from Prahlad Kakar and team

    Veteran Teaching Faculty

    AAFT boasts of a highly qualified and experienced team of professors who hold impeccable industrial acumen after having led successful careers in their respective fields.

    Akanksha Singh

    Dean

    Akanksha Singh is a seasoned media educator with 14 years of experience in teaching, training, and curriculum development .... across advertising, public relations, events, copywriting, digital media, public speaking, creative writing, and storytelling. A PhD scholar from Sharda University, her research explores digital media, gender studies, sustainability, storytelling, and digital participatory culture. She has developed e-learning modules for KSOU and published extensively in Scopus, ABDC, Springer, and UGC-listed journals. With prior academic roles at Amity University and Galgotias University, she brings academic depth, industry relevance, and strong leadership to the school, fostering a learning environment rooted in creativity, communication excellence, and industry readiness.

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    Ms. Anisha Thakur

    Deputy HOD

    Dr. Anisha Thakur has 7 years of experience in media and communication studies and has worked with All India Radio, Bates Chi & .... Partners (Ogilvy), PTI, and Gyanvani (IGNOU). She represented India at an International Conference at the University of London, where she also managed PR for the event. With a PhD in Media and Communication Studies, she specializes in advertising, public relations, presentation skills, and convergence culture. Her academic and industry experience helps students gain both theoretical depth and practical clarity.

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    Mr. Lovejeet Singh

    Assistant Professor

    Lovejeet Singh brings over 10 years of professional experience—including nine years in photography, cinematography, graphic .... design, and multimedia editing. With a master’s degree in journalism, he has collaborated with brands such as Fila, Mango, and New Balance and covered more than 50 international weddings. Now in academia, he mentors students in advertising, design, and visual communication, emphasizing creativity and hands-on industry exposure.

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    Ms. Sakshi Kichlu

    Assistant Professor

    With 9 years of academic and industry experience, Sakshi Kichlu is an expert in advertising, influencer marketing, persuasive .... communication, and digital consumer behavior. Currently pursuing her PhD in Journalism and Mass Communication, she integrates research-driven insights, strategic communication approaches, and industry-focused projects into her teaching. She actively participates in academic conferences and mentors students across advertising and digital strategy.

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    Mr. Ayush Bhardwaj

    Assistant Professor

    Ayush Bhardwaj is a communication strategist and media educator with 4 years of experience across academia and industry. His .... expertise spans public relations, digital media, audio production, advertising, event management, and film appreciation. He has conducted workshops on AI in education, visual storytelling, cinema as pedagogy, and Indian knowledge systems. His teaching focuses on bridging traditional media concepts with the needs of a digital-first generation.

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    Dr. Manav Sharma

    Assistant Professor & Academic Coordinator

    Dr. Manav Sharma holds a PhD in Mass Communication and brings 7 years of experience in academia and media research. He has .... published nine papers in Scopus and UGC CARE-listed journals. His areas of expertise include media studies, new media technologies, digital communication, and journalism. Recipient of the Best Debut Teacher Award (2022) and the Research & Skill Development Award (2022), he is known for his dynamic, student-centered teaching style.

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    Dr. Akriti Dhoundiyal Badola

    Assistant Professor

    Dr. Akriti Dhoundiyal Badola is a communication specialist with 7.5 years of academic and industry experience. She teaches .... advertising, public relations, social media strategy, and communication studies. She has supervised multiple student dissertations, collaborated with the Public Relations Council of India, anchored major events, and led social media communication for institutions. Her teaching blends theory with rigorous, industry-driven application.

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    AAFT Campus and Infrastructure

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    Chroma Studio
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    Recording Studio

    Admission Eligibility & Fee Structure

    Fee Structure for BA in Event Management
    Actual fees for per Semester* INR-100,000/-
    Your 1st Installment Fees Includes the Following*
    One Time Admission Fee Rs. 30,000/-
    One Time University Enrolment Fee Rs. 2,200/-
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    Candidate must have a 10+2 from a recognized university/institution
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    Candidate must have a minimum of 50% marks in 10+2 (45% for reserved categories)
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    Candidate need to clear the AAFT Global Entrance Test (GET)
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    How to Apply for BA in Event Management?

    BA in Event Management
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    BA in Event Management
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    BA in Event Management
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    BA in Event Management
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    BA in Event Management
    BA in Event Management

    Registration

    Fill out the form mentioned above.

    BA in Event Management

    Personal Interaction

    Our experts will help find the perfect program for you.

    BA in Event Management

    Application

    Submit the application form to initiate your enrollment.

    BA in Event Management

    Reservation

    Submit the course fee to reserve your seat.

    BA in Event Management

    Enrollment

    Finalize your enrollment to begin your creative journey.

    BA in Event Management
    -----

    Registration

    Fill out the form mentioned above.

    BA in Event Management
    -----

    Personal Interaction

    Our experts will help find the perfect program for you.

    BA in Event Management
    -----

    Application

    Submit the application form to initiate your enrollment.

    BA in Event Management
    -----

    Reservation

    Submit the course fee to reserve your seat.

    BA in Event Management

    Enrollment

    Finalize your enrollment to begin your creative journey.

    BA in Event Management FAQs

    What career opportunities can students explore after completing an event management course?

    The event management course graduates have an opportunity of pursuing their careers in the corporate, entertainment, and social world.

    Common roles include:

    • Event Manager
    • Corporate Event Planner
    • Wedding and Social Event Specialist.
    • Trade Show & Exhibition Manager.
    • Celebrity & Artist Manager

    Students may also transition to brand activations, PR, and large-scale experiential marketing services with more exposure to programs such as the M.A. in PR and Events or the PG Diploma in Public Relations and Events.

    How does an event management course differ from short-term event planning workshops?

    A full-time B.A. in Event Management provides academic training, professional exposure, and lifetime employment. Short-term programs are limited to simple planning skills and have no experience in implementing the same in reality. The degree program at AAFT is based on live projects, budgeting, logistics, and marketing strategy that make students ready to take up professional positions.


    In contrast to workshops, a degree enables you to progress to higher-level courses, such as a Diploma in Event Management or an M.A. in PR and Events, to further your career.

    What key skills are taught in an event management degree program?

    The event management degree creates both creative and managerial skills, which include:

    • Organization and implementation of events.
    • Vendor management and budgeting.
    • Client negotiation and servicing.
    • Advertising, advertising, and marketing.
    • On the ground coordination and risk management.

    In AAFT, the students are exposed to creative advertising courses, which make them know promotions and brand communication in events.

    What qualifications are needed for event management careers?

    Careers in event management generally demand a bachelor's degree in either hospitality, marketing, or business, but event management diplomas and certifications are also typically entry-level. The essential qualifications consist of proven, practical experience, good organizational skills, and communication and vendor management knowledge. Educational Qualifications are:

    • Bachelor's Degree: A degree in either Event Management, Hospitality, Public Relations, or Business Administration is very welcome.
    • Diplomas/Certificates: A standard and typically rapid track involves a 1-2 year Diploma in Event Management.
    • Postgraduate Degrees: MBA, or Master's (PG) Diploma in Event Management would lead to career competitiveness.
    Can students pursue advertising courses after 12th before enrolling in a B.A. in event management?

    Yes, students may take up advertising courses after 12th, but before joining a degree course. At the beginning level, there are Diplomas in Advertising and Brand Communication or individual advertising courses available online. Such courses allow students to learn about branding, promotion, and the basics of communication.


    However, this experience may be helpful before taking a B.A. in Event Management because contemporary events are dependent on marketing and brand narratives.

    How do creative advertising courses and event management studies complement each other in marketing roles?

    Creative advertising programs aim at storytelling, branding, and engaging with the audience, and event management centers on performance and providing experiences. They both equip students with integrated marketing positions.


    Exposure to creative advertising and event studies at AAFT helps students to come up with effective brand events, product launches, and experience campaigns. This is a particularly useful combination when it comes to working in the area of experiential marketing and brand activations.

    What are the advantages of taking marketing and advertising courses online alongside an event management program?

    Online marketing and advertising courses have the advantage of flexibility and skill development in addition to degree programs.

    Students can explore:

    • Social media promotions
    • Digital campaign basics
    • Event marketing strategies

    Advertising can also be studied online as a free course by some learners to acquire a foundation. These courses are complemented by a B.A. in Event Management: the courses build strong digital and promotional skills needed in the modern event sector.

    Is an event management online course an alternative to a full B.A. in event management?

    An online course in event management can present some of the basic concepts, but not a complete B.A. in Event Management. Online courses do not have hands-on training, internships, live events, and mentorship, which degree programs provide. At AAFT, students are provided with on-ground experience, industry exposure, and development of a portfolio, which are essential in the professional world. The offline, campus-based model of AAFT can guarantee the practice of hands-on experience, a direct mentorship of students, and the interaction with the industry that online courses cannot provide in their entirety.

    How does a B.A. in event management program prepare students for careers in corporate, entertainment, and live events?

    A B.A. in Event Management equips students in planning, execution, marketing, and post-event review. The schedule at AAFT will consist of corporate events, concerts, exhibitions, fashion shows, and social events. Learning by live projects and interaction with the industry prepares students to work in various industries. Additional career preparation in large-scale and brand-driven events can be achieved by exposure to related programs such as the M.A. in PR and Events.

    What makes AAFT’s B.A. in event management different from similar programs at other institutes?

    The B.A. in Event Management at AAFT focuses on experiential education and mentorship in the industry, as well as cross-functional exposure. AAFT turns branding, advertising, and PR concepts into event education. Learners also engage with faculty members with a background in advertising and PR, and get to know about creative advertising courses and strategic event promotion.

    How does AAFT integrate real-world projects and internships into its event management curriculum?

    AAFT considers live projects, internships, workshops, and industry partnerships to be part of the event management curriculum. Hands-on events, logistics, and working with professionals are completed. Practical exposure is also reinforced by the various programs, such as the Diploma in Event Management and the PG Diploma in PR and Events. This practical exercise enables the students to gain confidence, portfolios, and professional networks before their graduation.

    Does AAFT offer exposure to creative advertising courses and strategy as part of the event management degree?

    Yes, AAFT offers exposure to advertising strategy and branding as an event management degree. Students are taught the way events facilitate brand communication and promotions. Exposure to advertising programs like M.A. in Advertising and Brand Communication and PG Diploma in Advertising and Brand Communication equip students with knowledge on how to plan and engage with the audience, which is a key requirement of modern professionals in the events sector.

    What type of portfolio and experience should students build during an event management degree?

    Students are expected to create a portfolio of:

    • Live event executions.
    • Ideas and suggestions for events.
    • Vendor coordination and budgeting.
    • Promotional and marketing strategies.

    AAFT promotes the recording of actual projects, internships, and brand events.

    Taking courses in the advertising agencies also assists students in considering the promotional strategy and branding ingredients in their portfolios.

    How do students develop leadership and coordination skills in an event management program?

    Team-based projects, live events, and on-ground duties are the development of leadership and coordination skills. At AAFT, students deal with vendors, clients, and crews in actual events. This practical method develops communication, decision-making, and problem-solving skills. Knowledge of marketing and advertising online also enhances planning and coordination skills that are required in leadership.

    What should students consider when choosing between an event management course and other related degrees?

    Students evaluate career objectives, learning styles, and exposure to the industry. A course in event management will suit practical learners who like coordination and implementation. Anyone interested in branding and communication can also consider such advertising or PR courses as the M.A. in PR and Events. Some institutions, such as AAFT, provide direct tracks that enable students to merge event management with studies on advertising and communication to have more career prospects.

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