Ms. Sakshi Kichlu is a dedicated academic and communication professional with over nine years of combined experience in higher education and the communications industry. She has spent six years teaching in academia and three years working in industry, allowing her to blend theoretical knowledge with practical expertise in her teaching and research. She is currently pursuing a Doctorate in Journalism and Mass Communication, specializing in Advertising. Her research focuses on key areas such as subliminal advertising, persuasive communication, influencer marketing, digital consumer behavior, and the changing relationships between brands and consumers in digital media. Through her work, Ms. Kichlu examines how advertising strategies are influenced by and influence social and technological changes in today’s world. Her teaching emphasizes a practical, research-based approach, helping students learn through real-world case studies, industry projects, and thoughtful discussions. By drawing on her experience in both education and industry, she creates an engaging learning environment that prepares students for roles in advertising, public relations, and events. Outside the classroom, Ms. Kichlu actively participates in conferences and academic events. She shares her knowledge on emerging advertising trends, ethical issues in persuasive communication, and the impact of digital media on public discourse.